{"id":10914,"date":"2026-01-29T10:18:32","date_gmt":"2026-01-29T08:18:32","guid":{"rendered":"https:\/\/myadvisors.online\/?page_id=10914"},"modified":"2026-07-23T01:33:15","modified_gmt":"2026-07-22T23:33:15","slug":"formulas","status":"publish","type":"page","link":"https:\/\/myadvisors.online\/en\/formulas\/","title":{"rendered":"Formulas"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"338\" data-end=\"423\"><span style=\"color: #000000;\">Some of the most commonly used performance indicators for evaluating digital advertising campaigns include:<\/span><\/p>\n<ul data-start=\"425\" data-end=\"773\">\n<li data-section-id=\"nwrwcz\" data-start=\"425\" data-end=\"503\"><span style=\"color: #000000;\">CPM (Cost per Mille) = (Total Advertising Cost \u00f7 Impressions) \u00d7 1,000<\/span><\/li>\n<li data-section-id=\"pger2w\" data-start=\"504\" data-end=\"562\"><span style=\"color: #000000;\">CTR (Click-Through Rate) = (Clicks \u00f7 Impressions) \u00d7 100<\/span><\/li>\n<li data-section-id=\"9dv4ic\" data-start=\"563\" data-end=\"630\"><span style=\"color: #000000;\">Conversion Rate (CR) = (Conversions \u00f7 Visits or Clicks) \u00d7 100<\/span><\/li>\n<li data-section-id=\"1xatjm4\" data-start=\"631\" data-end=\"704\"><span style=\"color: #000000;\">ROAS (Return on Ad Spend) = Revenue Attributed to Advertising \u00f7 Advertising Cost<\/span><\/li>\n<li data-section-id=\"1qq3jjs\" data-start=\"705\" data-end=\"773\"><span style=\"color: #000000;\">ROI (Return on Investment) = ((Revenue \u2212 Cost) \u00f7 Cost) \u00d7 100<\/span><\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_icon_element vc_icon_element-outer vc_do_icon vc_icon_element-align-right\"><div class=\"vc_icon_element-inner vc_icon_element-color-blue vc_icon_element-size-md vc_icon_element-style- vc_icon_element-background-color-grey\" ><span class=\"vc_icon_element-icon fa fa-solid fa-circle-arrow-left\" ><\/span><a class=\"vc_icon_element-link\" href=\"https:\/\/myadvisors.online\/en\/metaads\/\"  title=\"META Ads\" target=\"_self\"><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"\u039c\u03b5\u03c1\u03b9\u03ba\u03bf\u03af \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bd\u03b7\u03b8\u03ad\u03c3\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9: CPM (Cost per Mille) = (\u03a3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u00f7 \u0395\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9\u03c2)","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10914","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/myadvisors.online\/en\/wp-json\/wp\/v2\/pages\/10914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myadvisors.online\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/myadvisors.online\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/myadvisors.online\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/myadvisors.online\/en\/wp-json\/wp\/v2\/comments?post=10914"}],"version-history":[{"count":5,"href":"https:\/\/myadvisors.online\/en\/wp-json\/wp\/v2\/pages\/10914\/revisions"}],"predecessor-version":[{"id":10931,"href":"https:\/\/myadvisors.online\/en\/wp-json\/wp\/v2\/pages\/10914\/revisions\/10931"}],"wp:attachment":[{"href":"https:\/\/myadvisors.online\/en\/wp-json\/wp\/v2\/media?parent=10914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}