Market Analysis is the systematic process of collecting, evaluating and interpreting information about the business environment, customer needs, competitors and market trends. It serves as a fundamental tool for strategic decision-making and business planning.

The analysis may include the assessment of market size, market dynamics, customer characteristics, competitive conditions and other factors that influence demand or the future development of an organization or business.

Market Analysis supports the identification of business opportunities, the evaluation of investment options, the development of marketing strategies and informed business decision-making, contributing to reduced uncertainty and improved business performance.

Depending on the objectives of each project, Market Analysis may be combined with methodologies such as SWOT Analysis, PESTEL Analysis, market segmentation and market research.